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Floppy Boobs & Full Bank Accounts: A Late-Blooming Mom's Guide to Glorious Entrepreneurship

  • Writer: TheFormula.Mom Team
    TheFormula.Mom Team
  • Apr 28
  • 3 min read

Updated: May 5

Hi Mama. Welcome to With Love, Anjuli.


Here, you'll find real conversations, honest encouragement, practical wisdom, and the quiet permission you've been needing to dream again—and build a life and business that actually feels like you.


This is a space where your ambitions are honored, your motherhood is celebrated, and your journey is never rushed. I'm so glad you're here.


Let me start by telling you a story that starts in my kitchen — one hand holding a microwave burrito, the other holding a dream I’d nearly forgotten.


I was 42. My youngest had just discovered the joy of slapping my face while maintaining direct eye contact. My oldest had turned the backseat of our minivan into a Crayola crime scene. I was sticky, exhausted, and deeply committed to wearing the same hoodie three days in a row.


Somewhere in between wiping butts and googling "why does my toddler scream at wind," I remembered I used to have ideas.


Big ones.


Like "launch a business and change the world" kind of ideas.


But motherhood has this sneaky way of tucking your dreams into the sock drawer. You don’t throw them away — you just keep saying, "I’ll get to that once things settle down." Spoiler alert: they never do.

Until one day, I found myself standing in my kitchen, holding a microwave burrito and whispering, "Is this it?"


The Grandma Who Sold Lipstick from Her Buick


This is where we need to pause and talk about my Aunt Glo.


Aunt Gloria was a fearless, 64 year old “Titi” to everybody at church. She encouraged and challenged all of the younger moms and filled our heads and hearts with wisdom and sometimes inappropriate jokes. I seriously loved her! I remember when she decided to sell high-end lipsticks out of the trunk of her car. Not Avon.


Not Mary Kay. Nope — she imported French vegan lipsticks with names like "Mise en Scene" and "Rien Ne Se Passe." Nobody could pronounce them, but she sold them with flair. She once cornered the pastor’s wife in the church parking lot, swiped coral gloss across her lips mid-sentence, and said, "Now tell me Jesus doesn’t want you to shine."


I asked her once why she started a business so late.


She said, "Because my husband finally retired, and I got bored. Plus, these hips weren’t made for idle living."

And that stuck with me.


Why Late-Blooming Moms Make the Best Entrepreneurs


We’ve weathered childbirth, toddler tantrums, and that one year we tried essential oils instead of actual antibiotics. We know how to stretch $27 across groceries, birthday party favors, and a last-minute field trip. We are creative under pressure. We are strategic in survival. We are the queens of pivot.


You think you need more time. But what you really need is a spark. And maybe a slap on the shoulder from your four-year-old yelling, "You're a boss mommy!" (Mine said that last week while I was unclogging a toilet. It counts.)


Starting a business now — when your kids are loud and your energy is low — is exactly what makes it beautiful. Because it’s not perfect. It’s not polished. But it’s real.


So What Is TheFormula.mom?


It’s the place I built for women like you (and me) — the in-betweeners. The diaper-changers with MBA dreams. The corporate dropouts who still get PTA emails. The women who cry in Target parking lots because their lives are full but something’s still missing.


We do entrepreneurship here. But we do it real. Faith-filled. Face scrubbed. No gatekeeping. No guilt. Just guidance, grace, and the occasional glitter explosion.


And If You're Wondering If This Is Your Sign...


It is.


This is your permission slip. To stop waiting. To start building. To say out loud what you’ve only whispered in your heart.


You don’t need a million followers or a ring light. You need a laptop, a dream, and maybe some dry shampoo. That’s it.


Now let’s go make some magic. The kind that starts with messy beginnings and ends with legacy.

And if all else fails, ask yourself: "What would Aunt Glo do?"


Then swipe on that coral gloss and show up like God called you to.


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Hey There, I'm Anjuli Marshall

I took a $300 idea and built a business from my kitchen table—baby on my hip, heart full of purpose. Now? I help women, especially moms, turn their dreams into real, freedom-filled businesses.

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