How Many Goldfish Fit into a Diaper Bag (and Other Entrepreneurial Stats)

You ever looked inside a mom’s diaper bag?

It’s basically a mobile Target aisle: snacks, wipes, socks (none matching), random toy dinosaurs, a half-eaten banana, and exactly zero items for her. And somehow — somehow — she always knows what’s in there.

That, my friend, is called mental load — and it’s the greatest entrepreneurial training ground no one talks about.

We talk about CEOs like they’re superheroes. But if you’ve ever packed a lunch, found a missing shoe, remembered picture day, canceled a dentist appointment, mediated a sibling fight, and still made it to work on time? You’ve already earned your cape.

Let’s break down the hidden stats of motherhood — and why they secretly make you a beast in business.

Goldfish Crackers = Inventory Management

The average mom carries roughly 3 pounds of snacks at any given time. (Okay, I made that number up, but doesn’t it feel right?) Whether it’s Goldfish, granola bars, or rogue raisins, we manage inventory better than a warehouse.

We anticipate needs before they’re spoken. We stock for multiple dietary preferences. We rotate product (read: snacks) faster than Amazon Prime. That’s demand forecasting, baby.

Running a business means knowing your audience and having what they need before they ask. You already do this every time you stash a banana in your purse "just in case."

Mental Load = Strategic Planning

Mental load is that invisible checklist always humming in the background: field trip forms, birthday gifts, laundry loads, emotional check-ins, appointments.

It’s not just memory. It’s management. It’s the way you connect the dots and anticipate future outcomes — whether it’s who’s going to melt down next or what your Q2 goals should be. You are constantly planning, refining, and adjusting.

In short, you are a strategist. And the fact that you do it all while someone is yelling "MOMMMMMMM" from the bathroom? Iconic.

Emergency Diaper Changes = Crisis Management

Nothing trains you for real-time problem solving like a blowout at Trader Joe’s.

Moms are expert-level crisis managers. We stay calm (ish), act fast, and don’t stop to ask for instructions. Whether it’s a broken stroller, forgotten lunchbox, or mid-flight meltdown, we find solutions on the fly. No excuses. Just action.

Business throws curveballs. Tech breaks, clients ghost, timelines shift. But you? You’ve been crisis-proofed by motherhood.

The Bag That Holds It All = Capacity

You think you’re behind. You think you’re not ready. But here you are — carrying dreams and diapers in the same tote bag. And doing it with more grace than you give yourself credit for.

The capacity you’ve built through motherhood is unmatched. You hold space for tantrums, timelines, vision, and vulnerability. And all of that translates into the kind of CEO this world needs.

So What’s In Your Bag?

Yes, maybe it’s full of crumbs and crushed crayons. But it’s also full of wisdom. Patience. Strategy. Grit.

You’ve been building a business skill set in the most sacred, exhausting, beautiful way possible: motherhood.

You’re not starting from scratch. You’re starting from strength.

And if today, all you manage is wiping butts and refilling the Goldfish stash? You’re still building. You’re still becoming.

Let’s keep going.